Tokyo — Japan
House of J-Beauty
WANOIR is a Tokyo-based select shop for Japanese niche cosmetics and fragrance, shipping worldwide. We curate skincare, makeup and perfumery from across Japan — chosen for quality and aesthetics, and presented with the stories of the materials, regions and makers behind them.
WANOIR（ワノワール）は、東京を拠点に、日本のニッチなコスメとフレグランスを世界へ届けるセレクトショップです。素材と産地、作り手の背景にある物語とともに、品質と美学で選んだスキンケア、メイクアップ、香水をお届けします。
Now in preparation — the store is not yet open
The House
WANOIR is a select shop: we do not make products, we choose them. Each piece is assessed on its origin, the transparency of its materials, the craft behind it, and the evidence that it performs — before it is admitted to the house. The assortment covers cosmetics and fragrance only, because depth in two fields serves our customers better than breadth across many.
WANOIRは製品を作るのではなく、選ぶ店です。原点、素材の透明性、技、実績という基準でひとつひとつを見極め、コスメとフレグランスの二つの領域に絞って深く揃えます。
Four Perspectives
A carefully selected line-up of skincare and makeup, from established prestige houses to niche makers, curated by quality and aesthetics.
Storytelling and visual content that appeal to the senses — sight, scent and touch — carrying Japanese aesthetics and philosophy through cinematic film and editorial.
Enduring staples for daily life: fragrances and daily care that sit naturally inside modern routines and the practice of self-care.
A special archive of regional Japan — natural materials such as yuzu, hinoki, getto and kuromoji, and the work of local perfumers — introduced to the world.
Journal
The Journal is WANOIR's open reference library. It begins with the materials themselves — what they are, where they grow, how they are made into scent and skincare — written to be read, quoted and kept.
Material Library — Wood
Hinoki (Chamaecyparis obtusa) is the conifer behind Japan's oldest wooden architecture, its bath culture and a distinctive family of calm, luminous woody scents. A material guide: botany, scent profile, extraction, and how hinoki is used in fragrance and skincare.
Read the guideMaterial Library — Leaf
Getto, or shell ginger (Alpinia zerumbet), is a subtropical leaf plant of the Ryukyu Islands — wrapped around festival rice cakes, brewed as tea, and increasingly distilled and extracted for fragrance and skincare. A material guide to its scent, traditions and cosmetic uses.
Read the guideContact
WANOIR is currently in preparation and is speaking with Japanese cosmetics and fragrance makers ahead of opening. Correspondence is by email: maison@wanoir.com
現在、開業準備中です。出店・協業に関するお問い合わせはメールにて承ります。